Christ, just when you thought it couldn't get any worse, they had to drag out that dead horse a.k.a the Paris Hilton video and beat it again. Uh... the horse I mean.
The Paris reference is found in the headline "Spend a night in Paris here", referring of course to her infamous sex tape.
Other headlines in the campaign are equally raunchy and daring with their pun-innuendo, There's "your girlfriends white bits here" as well as "get someone to play with you here" and "take a running jump here", which positioned in the London Underground is sure to get Sony in trouble. Lots of press are talking about the campaign already, asking is PSP marketing arm has gone bonkers.
previous posts on Sony PSP posters in London.
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