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The story behind the new look of Diesel - Unlimited Perfume - Fuel For Life Unlimited


"The new advertising campaign for Diesel Unlimited Perfume - both film and print - developed by the independent agency Fred & Farid (Paris) unveils a new dimension of hedonism"

The Official AdLand Advertising Tutorial Series - How to treat your Freelancer.

Since the economy is crumbling all around us and every agency seems to be laying people off left and right - but work is still being produced, so clearly freelancers will be hired everywhere where people were just laid off - we thought we'd take it upon ourselves to help out... in a very AdLandish way.

The Official AdLand Advertising Tutorial: Part Seven - how to work with Freelancers Professors: Åsk Wäppling a.k.a Dabitch, Jane Goldman, Jordan Stratford, Brent Hahn, Leslie Burns-Dell'Acqua, John Backman, Alec Long, Maxim van Wijk, Brandon Barr and Grant Sanders (in no particular order) after a long thread on adlist where we all shared horror stories.

Avast ye scurvy dogs: Pirate Ad Action

Yes, the day we all wait anxiously for each year is here. It's the official Talk Like a Pirate Day. So in honor of this fun, we decided to pull together some pirate-themed or influenced ads from our archives (leaving out many of the spots for the Disney movies, of course). So grab your pirate name and a flagon of rum and sit back and enjoy!

FedEx - Pirate / Counseling (2005) 0:30 (USA)

OneInThree create droste effect video for "Brave Bulging Buoyant Clairvoyants"

In 1956 Escher attempted to create a picture where there was a continuos frame linking the large image and the next smaller image in a spiral. He created a spiralling grid and used that as the basis for the unusual lithograph 'Prentententoonstelling', the print room. It depicts a young man viewing a print on a wall of a gallery, but as he follows the image of the print he finds a repeated smaller image of himself standing in the same gallery. The centre of the image is an unfinished blank space, where Escher signed and mono-graphed the piece.

This "droste effect" (named after the Chocolate brand that featured a recursive image on it packaging way back in 1904) was the inspiration for OneInThree's music video for the Wild Beasts. The Leiden University & the University of California at Berkeley initiated a joint project to decode the math of the drawing and attempted to develop a more satisfactory way of filling the 'hole' in Eschers drawing. As a result of their research they developed a formula which could complete the drawing. Josh Sommers translated this formula to into MathMap a program that allows one to distort images on a pixel by pixel basis based on instruction specified in a simple programming language. (more inside folks)


The impromptu rendering farm pictured above

Who said government clients were boring? Farm Advertising & th1ng rock out for the COI

Looking at this - I can imagine how stuffy the brief must have read: "A £6 million government advertising campaign launched by the Department for Children, Schools and Families (DCSF). The campaign aims to encourage young people to study foreign languages to open up future opportunities in their people’s professional and personal lives." Oh snore!

However when Farm Advertising got their hands on it and rang up th1ng for a little directing help, magic was made.

"Reach 11-14 years olds? Be hip? Sure, we can do that." Just feature real street dancers, footballers, indie stars and add a dash of creativity from young talent to the mix! Of course there's also a website: http://www.trylifeinanotherlanguage.com/

Three of the commercials were by new directors at th1ng, including ‘Dancer’ by Dan Lumb, Disiz by Angry Natives and Neon City by Anne Xiao. Daniel Cohen directed ‘Football’ and ‘Shadows.’

Dominic Buttimore, th1ng’s executive producer said: “The commercials were directed by th1ng’s new breed of directors who have shown promising talent and very impressive capability. The whole series has been very well received and the feedback is very encouraging”.

The D&AD Annual as designed by Neville Brody = hawt.

This is a sneak peek on the 2008 D&AD annual as designed by Neville Brody. See what he's done there? See the pencil shapes? So undeniably Brody, so perfectly D&AD themed. Don't you just want to lick it? Ok, fine, so tht's just me but the best design & advertising in the world will be immortalised with the publication of the D&AD Annual 2008 on the 18th of September. This book is themed ‘Digital vs Anti Digital’ and for the first time this year, all of the work will be published online, as well as in the iconic book.

D&AD President Simon Waterfall said, “The theme of 'Digital vs Anti Digital' represents the evolution of the digital industry. Clients and creatives are moving away from ‘Can we do this technically?’ to ‘Should we do this for the brand?’. Digital design today is more joined up, more integrated and more about brand behavior than bits and bytes - what a great time to be a part of this industry."

I don't know about you but I can't wait to get my grubby little hands on this book and run my fingers across the pencil-polygon pattern. And then lick it.

Interview with Psyop directors Marie Hyon & Marco Spier on Converse "My Drive-Thru".

Converse is celebrating being a century old with a new ad campaign, and music to boot. The first video can be seen here: Converse - My Drive-Thru featuring Santogold, Julian Casablancas & N.E.R.D. and there are print ads featuring other artists, including MGMT, Bradford Cox of Deerhunter and Atlas Sound, YACHT, Kid Sister, Eleanor Friedberger of the Fiery Furnaces, Frank Carter of Gallows; Does It Offend You, Yeah?, and Sophie of Care Bears on Fire.

The idea of matching musicians not from the same genre together is explained by Geoff Cottrill, Chief Marketing Officer of Converse. “Converse has been embraced by an amazingly diverse group of musicians and artists over the years. As we celebrate the brand’s first century, we thought it would be fun to bring together Pharrell, Santogold, and Julian, to create new music together that bridges the styles they are known for. The results are everything we hoped for and we’re excited to add ‘My Drive Thru’ into the mix of music that fans will listen to this summer. We are also providing a platform for a number of emerging artists from around the world. The music industry is changing and this partnership is about the music and sharing it with fans for free.”

Inside there's an interview with Marie Hyon & Marco Spier who shot the converse commercials and “My Drive Thru” music video.

Branding Newsflash: The business world just gave late night comedy one helluva free gift.

Smucker's is merging with Folgers.

How many microseconds will it take you to figure out what we think the new brand name should be?

180 Amsterdam and HTC Set Fingers Free

180 Amsterdam launches “Set Your Fingers Free” for HTC, one of the fastest-growing companies in the mobile device market. The integrated campaign is headlined by a :60 second TV commercial, initially for the US market, which illustrates the new experiences people have at their finger tips today. This TV spot will be underpinned by rich media banners, in the same visual style, which go live on May 12.

“It is about the experiences and the freedom these devices give us,” said Adam Chasnow, creative director at 180 Amsterdam. “It goes way beyond wireless data speeds and the specific technologies. It’s about how smart devices, like the HTC Touch, fit into the lives we are already leading.”

FilmCore’s Tiffany Burchard Shops for Laughs at Bloom

Exercising her talent for quirky storytelling, FilmCore’s Tiffany Burchard has edited a new campaign for Bloom and Charlotte, North Carolina agency BooneOakley that positions the upscale market as having the answer to any problem a consumer might have—no matter how weird.

Burchard collaborated with Director Rick Lemoine and a team of agency creatives who share her off-kilter sense of humor. Each of the dozen 15-second spots features the same set up: a man or woman pushes a shopping cart through the market (without somehow seeming to walk) while describing some peculiar life calamity.

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