Ambient & Guerrilla

Marketforce, Perth are being quite funny as they hijack some shop-windows to advertise the sexy show Californication.

Andrew Tinning : Creative Director
Guy Hamilton Howlett : Creative
Rob James : Creative
Daidre Davies : Agency Producer

OMG! Watch out! It's the eight-headed man! TBWA\TEQUILA in Hong Kong created this kind of creepy "as one" shirt that engulfed an entire team, it was eight jerseys stitched together so that the standing shoulder to shoulder idea was dramatized quite literally. The two teams then "paraded" in two of the highest trafficked pedestrian streets in Hong Kong, and got a lot of press attention.

Unsuspecting communters who parked their cars Melbourne’s central business district found themselves in the middle of an elaborate stunt, created by RazorJunior. Check out a film and more photographs inside.

For the launch of World Class new flagship gym in Stockholm, caricature artists were put on strategic places via Le Bureau Stockholm, making free portraits of Saturday strollers. Unsuspectingly they received a personal hand drawn ad with an opening offer and themselves made as fit body builders. World Class gave you the ad that you save, show your friends and put up on your wall.

"With a 2:00am lockout trial in force in Melbourne and the government accusing clubs of promoting binge drinking, we recognized and opportunity to help launch Spring Valley's new range of vitamin-infused mineral waters with an ambient idea like no other. We opened Australia's first "water only" bar. The smart water bar."

Ad agency: Lifelounge, Melbourne

Vietnam and Mongolia both face a serious problem with street kids, "Images of them scavenging through garbage for sustenance can be seen everywhere" the release says. Now, I reckon that you'd simply see street kids digging for food in the garbage, but they get images too.

Their advertising solution: make garbage bags shaped like little kids and drop them around garbage bins, with the line Street kids feed on garbage every day this was signed off with "make a difference" to urge donations to the CNCF.org.

CNCF is the Christina Nobel Children's Foundation - it is "dedicated to helping children in need with education, medical care, social opportunities, and job placement. All of this is done with love, dignity and respect for each child as an individual." Operating mainly in Vietnam and Mongolia.

Created by Leo Burnett, Hong Kong (this is why the ad is listed as "China" even though it does not appear in China).
Connie Lo, Brian Ma, Alfred Wong : Creative Director
Brian Ma, Leo Yeung, Martin Tong : Art Director
Joey Chung, Alfred Wong : Copywriter
Bag design: Yael Mer & Shay Alkalay, Raw-Edges Design Studio

Every year there's a book-trade fair (or Book-con if you will) in Gothenburg, Sweden. This year the Swedish post are launching stamps with Swedish cartoon characters on them in conjunction with the trade fair.

Eight toons were honored with their own stamps and Miami ad agency conceived of non traditional ad channels to get the word out. Since the client is the Swedish post, street arting the mailboxes with the characters was a given. Aside from invading mailboxes a la street-art, the toons were also spotted running off the funny pages and people wearing sandwich-board stamps patrolled the city of Gothenburg. (inside)

Life boats hanging off buildings? Life vests under park benches? Life guards on duty in the middle of city streets? Yeah, Rethink Vancouver are at it.

To demonstrate the impact global warming will have on our cities, Rethink Communications Vancouver suspended lifeboats high above downtown streets. Printed on the bottom of the boats was the line “Stop Global Warming” and our client’s website, offsetters.ca. Other elements in the stunt included a lifeguard blocks up from the water and bus benches with life preservers underneath.

Offsetters helps companies and individuals offset their carbon dioxide emissions. More images inside.

Problem Belgian burn wound centers get an alarming increase of victims during the summer - all due to BBQ accidents.
Solution Saturday the 14th of September the World Championship Barbeque was held in Belgium, while expecting 20000 visitors more than 30000 BBQ fanatics showed up. On that day the Belgian Burn Wound Center presented "the burning man" - a real man who was on fire walking around handing out leaflets on how to avoid BBQ accidents and how to perform first aid on burn victims.
Result The stunt got mass coverage in press and media, continuing to inform the public of the dangers with barbequeing. The website for Belgian Burn Wound Center got a increased hit-count and finacial donations to the burn center have risen considerably.

Oh my, it looks as if we'll soon need to start a decent tag for DM work as we're getting more and more creative examples. Like this one for 401k Squared which had a live fish inside! Created by LeeReedy they explain:

401(k) Squared, a small company that specializes full-time in 401k plan development, asked LeeReedy to get a big bang out of their modest direct mail budget. On the whole, the marketing done by companies in the financial services industry is safe, corporate and forgettable. We went in the opposite direction — developing a direct mail piece that featured a live fish inside a box adorned with messaging. The concept? "If someone's not watching over your 401(k), it won't thrive either."

Check out the pretty pictures of this DM piece inside, folks.