sway (pro-bono / non-profit ads)

Hot Tomali, Vancouver strike again - posters for Pardons Direct Inc.

Real handcuffs locked to items around Vancouver city.

For Pardons Direct Inc, from Hot Tomali - Vancouver

Thomas Stringham (Copywriter & Creative Director)
Richard Henderson (Art Director)

Evr notcie taht a fwe tyops aer stil qite legibel aynwya? Still, frustrating as hell, right? Lysdexlia sucks. Print execution via Hot Tamali, Vancouver.

Pardon & Waiver Services
Agency: Hot Tomali, Vancouver
Creatives:
Thomas Stringham (Creative Director)
Thomas Stringham (Art Director)
Kate Qually (Copywriter)

DDB in Budapest has created this topical ad which ran during the olympics asking the public to join in the fight against death penalties in China. (click for large version as usual)
It reminds me quite a lot about the Amnesty "after the Olympics" ads which won bronze in Cannes, despite the fact that the ad campaign never ran according to Amnesty making it one of many scam ads in this years Cannes Lion awards. That Amnesty campaign got TBWA Worldwide into trouble when Chinese netheads saw the ad and thought that the worldwide networked had acted mighty two-faced. TBWA China, who've done the very patriotic Adidas campaign were not amused. (see printwork: Bejing Moments, Impossible is nothing, Impossible is nothing 2 and commercials: Countdown, Gametime and this interview with psyops directors for the rest)

Lets hope me posting this ad, doesn't get me in the same hot water I was in for posting the Red Cross Youth campaign which compared human rights violations to olympic sports, and the follow-up posted by the Red Cross youth Red Cross Youth campaign for human rights which caused not only a flameout on this site, but enough email-writing for the Red Cross (Youth) to pull the "Olympic" human rights campaign in Sweden after pressure from Geneva. The flame-party didn't end there for me (nor the Red Cross) though, as reported in Resumé and Dagens Industri, far more serious incidents than simple angry comments dogged me personally and Adland for weeks.

An enormous 252-foot billboard from Modernista! Boston, USA overlooking the Massachusetts Turnpike outside Fenway Park, shows a fake neon advertisement for American gun shows where people can buy weapons, no questions asked. Except, of course, in Massachusetts which already has some of the strictest arms sales regulations in the country - but don't tell that to Modernista!. Read more at Boston.com.

(and here you can see a slideshow of the other giant gun-themed posters have been on this site. I like "bullets leave holes".)

Remember Flogos? That is, floating logos/ ads in the air? Well here's a campaign that's actually used flogos, along with everything else. Fido Sessions is a series of events that promote art, travel and design.

To get attention, they began by placing small white dolls, called "Fidolls" all over Toronto’s downtown core. Fidolls have appered in the form of chalk art, sidewalk washes, tree hangers and "through the first Canadian use of ‘Flogos’", and finally the appearance of the 30-foot tall versions. Text the number on them and ye shall receive information. Bos, Toronto pulled this off.