"could’ve had a V-8" is still as relevant as ever. V-8 has returned to Backyard director Kevin Smith who has contributed several years of inspiring and witty ways of convincing people to get their daily serving of vegetables. In a recent notable recalled four-spot campaign the simplicity of reaching for a bottle of V-8 as an alternative to scrimping on nutrition is obvious and, even more importantly, humorous.
Client V8
Production Co.
BACKYARD
248 S. Main Street
Venice, CA 90291
310-314-1122 PHONE
Director Kevin Smith
Exe. Producer / Head Of Production Peter Steinzeig
DP Randy Arnold
Agency
YOUNG & RUBICAM
285 Madison Avenue
New York, NY 10017
EVP, Group Creative Dir James Caporimo
VP, Executive Producer Mary Beth Sheridan
CD - Art Director Rob Schnapp
CD - Copy John Bollinger
Music Producer Paul Greco
Business Manager Terry Rust
Editing Company
BIG SKY EDITORIAL
10 East 40th Street
Suite 1701
New York, NY 10016
Editor Chris Franklin
Assistant Editor Amy Matarazzo
Executive Producer Cheryl Panek 2