Volkswagen Beetle- the "Slowmercial" - Introduction to Cab - (2013)

1 out of 3 Belgians watch their favorite shows in delayed mode, meaning they fast forward through the commercials.

"DDB and Volkswagen now come up with a creative solution that rethinks the standard tv ad format. To promote the new Volkswagen Beetle Cabrio we developed the so-called 'slowmercial'."

That's really cute guys, so cutting it's like whoah, it's like nobody ever thought of that before. Except Markenfilm in Germany. in the 90s. And those rumored TiVo fast forward ads in the early 2000s in the US. Welcome to the future. Nice ads.

I mock because I love guys, it's really kinda clever.

Ad agency: DDB Belgium

slow-motion

beach

fast forward

Prev/Next links

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.

form.antibot { display: none !important; } You must have JavaScript enabled to use this form.

Belgium

Dabitch

About the author

Creative Director turned CTO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen, Los Angeles and Stockholm.

https://dabitch.net

—

I built this website. From scratch. Including the servers.

My Twitter

My Linkedin