Volkswagen - It would be less than honest to call it a station wagon. (1965) printad (USA)

It would be less than honest to call it a station wagon.

We can't look you square in the eye and call this car a station wagon.
Compared to our bus-like station wagon, it just isn't big enough to deserve the name.

But we can positively call it a Squareback Sedan.

So we will. It's a Squareback Sedan. It costs $2,295 And this is what you get: You get a Volkswagen that holds 5 people plus a decent amount of luggage. (Or 2 people plus an indecent amount of luggage: twice as much as the trunks of the biggest sedans.)

You get everything we've learned about making Volkswagens: the air-cooled rear engine, the torsion bar suspension, the synchromesh transmission, the blobless finish, the airtight fit.

You also get some things you never got on a VW: more power, disc brakes in front, seats that adjust 49 ways, and a dozen other innovations.
But good as it is, a bus it's not.
So if you want to be brutally honest, you can think of the Squareback as a less-than- perfect station wagon.

But we'd rather have you think of it as a more-than-perfect sedan.

Ad agency: Doyle Dane Bernbach (DDB), New York