Volkswagen - Ugly is only skin-deep. (1966) printad (USA)

Ugly is only skin-deep.

It may not be much to look at. But beneath that humble exterior beats an air-cooled engine. It won't boil over and ruin your piston rings. It won't freeze over and ruin your life. It's in the back of the car, where the weight on the rear wheels makes the traction very good in snow and sand. And it will give you about 29 miles to a gallon of gas. After a while you get to like so much about the VW, you even get to like what it looks like.
You find that there's enough legroom for almost anybody's legs. Enough headroom for almost anybody's head. With a hat on it. Snug-fitting bucket seats. Doors that close so well you can hardly close them. (They're so airtight, it's better to open the window a crack first.)

Those plain, unglamorous wheels are each suspended independently. So when a bump makes one wheel bounce, the bounce doesn't make the other wheel bump. It's things like that you pay the $1585* for, when you buy a VW.

The ugliness doesn't add a thing to the cost of the car.
That's the beauty of it.

Ad agency: Doyle Dane Bernbach (DDB), New York