Swedish artist/producer Avicii and Volvo Cars have got together to rework the classic song Feeling Good. Fun video, great song with vocals by Audra Mae.
The film was shot in Stockholm and in Osterlen, southern Sweden, some meaningful places for Avicii. It also features friends, family, and the new Volvo XC90.
It's an interesting strategic tactic for Volvo, shedding its "safe but unexciting" skin and going full on luxury-for-EDM-Artists.
Client: Volvo
Agency: Forsman&Bodenfors.
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