Your Brain On Drug Policy with Rachael Leigh Cook (2017) 1:20 (USA)

Rachael Leigh Cook explains that the war on drugs is a war on people in a remake of her iconic spot "This is your brain on heroin" from 1997 where she freaks out in the kitchen. That ad in turn was a remake of the 1984 frying egg "brain on drugs" spot, which birthed the 1986 "dad talk" brain on drugs spot.

Greenpoint Creative explain why they created this remake: 

Our nation’s drug war is leading us to lock up more people than ever. Those charged with a non violent drug crime face fines and incarceration. More people are arrested for drugs than for rape, murder and robbery combined. And minorities are being railroaded into this system at much higher rates than their white counterparts even though drug use between both groups is about the same. At Green Point Creative we believe our nation’s drug policy needs a serious reevaluation, so we are using our skills in strategy, creativity and world class production to generate content that seeks to educate and inspire change. Whether through print, TV, radio or social media, we employ every medium to best suit the message that needs to be told.

Creative Agency: Green Point Creative, New York Creative Director: Howard Bowler Managing Director: Jon Mackey Production Manager: Mary Valentino Production: Motiv Creative, New York Director Ryan Kleier Shoot: The Shed, New York Makeup/Hair: Abby Hayden Sound: Chris Viall Gaffer: Andreas Roalsvig Director of Photography: Matt McClain 1st Assistant Camera: Matt Donovan Production Assistant: Josh Lee/Spencer Shafter Animation/Post Production: Edit 1, New York Producer: Dan Fuerst Animation Creative Director: Michael Zimbard Art Producer: Diane Boston Illustrator: Kevin Kobasic 2D Animation: Erica Jaffin Matt Trudell Music/Audio Post: HOBO Audio, New York Mix/Sound Design: Chris Stangroom/Diego Jimenez Music: Oscar Convers/Julian Angel Social Media Consultant Lawrence Lac