Shannon of glossyinc alerts us to a big banner that was unveiled on Tuesday on MTV Headquarters in Toronto. The 50 foot banner was part of The Ministry of Health's Stupid.ca campaign to prevent teens from smoking.
Canadian band Silverstein joined in and did a performance on MTV Live. Youthography, Toronto conceived and executed all logistics of the "building" living media installation, MTV's & Silverstein's involvement.
Prior tv spots for the Stupid.ca campaign can be viewed in the archive via the links below.
Stupid.ca - Bathtime
Stupid.ca - Stunt
Stupid.ca - Antlers
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