Fry's Electronics is getting burned. After putting out a newspaper ad using the images of Arnold Schwarzenegger, Bruce Willis and Denzel Washington without permission, the Outpost.com owner is being sued for a combined $30 million bucks. Once again, oops.
The A-listers have filed suit against Fry's Electronics, claiming the chain used their famous faces in newspaper ads sans their approval.
The complaint, filed in Los Angeles Superior Court, accuses Fry's of superimposing the actors' countenances on TVs with the intent of making it look like the celebs were pitchmen for the company, when in fact they never agreed to do so. The suit seeks $10 million in damages for each of the actors--or about half their typical movie paycheck.
The suit states that while such unlawful use might be attractive to clientele, it has the ultimate effect of "diminishing [their] hard-earned and well-deserved reputations as major motion pictures stars and risks the potential for overexposure," which could hurt their bankability and their careers.
Fry's Electronics has stores throughout California, Oregon, Arizona, Nevada and Texas.
Neither the attorney representing the stars, Martin Singer, nor a spokesman for Fry's could be reached for comment.
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
- reply
Permalink