Seeking to recruit developers at the E3 Trade Show, but only the ones fluent in C++, this hyper targeted ad was printed in the E3 Trade Show program. Written in the computer programming language C++, the line reads "Does your publisher understand you?" and it's signed off with BMG only. BMG had a booth at the E3 Trade Show, and the C++ programmers did visit the booth.
Ad agency: Ground Zero
Art Director: Brian Tortora
Copywriter: Jonno Agnew
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