Joan Collins & Leonard Rossiter are on a flight, and order Cinzano, naturally.
The concept of this campaign was to do a pisstake of the Martini campaign running at the time, a humorous version that didn't take itself so seriously. The first three films became so popular that they created ten in the end, with ever more elaborate variations of the joke - the spilled drink.
Ad Agency: Collett Dickenson Pearce & Partners (CDP)
Account Director: Geoff Howard-Spink
Art Director: Ron Collins
Directed by: Hugh Hudson
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