Crystal Pepsi - Right Now Launch - (1993) :60 (USA)

Crystal Pepsi launched their clear cola with this "right now" campaign claiming the territory of "different" with samey imagery - see also the 30 second edit of this ad. Crystal Pepsi was launched in January 1993 with a $40 million ad budget but fizzled among consumers who clearly weren't impressed.

ad agency: BBDO Worldwide (New York)

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