Designers know that color is an extremely vital part of any design project and not a subject to be taken lightly.
by: Dabitch, Nov 18 2007 - 9:56am
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In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, f
by: Dabitch, Nov 18 2007 - 9:55am
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Great copy is the heart and soul of the advertising business.
by: Dabitch, Nov 18 2007 - 9:55am
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The Copywriter's Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W.
by: Dabitch, Nov 18 2007 - 9:55am
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"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of wo
by: Dabitch, Nov 18 2007 - 9:54am
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This innovative approach -- blending practicality and creativity -- is now in full-color!
by: Dabitch, Nov 18 2007 - 9:54am
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To longtime sales and customer-service pro Jeffrey Gitomer, boasting about a near-perfect customer-satisfaction rating of 97.5 percent is a major mist
by: Dabitch, Nov 18 2007 - 9:54am
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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-p
by: Dabitch, Nov 18 2007 - 9:54am
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For those who are already pining for next season of Mad Men, why don't you dive head first into the golden years of UK advertising, the 60's
by: Dabitch, Nov 1 2007 - 11:34am
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I can't be the only adgrunt who's procreated, so humor me here for a sec while I review a childrens book for wee little adgrunts-to-be.
by: Dabitch, Aug 14 2007 - 2:21pm
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When I received the review copy of the book "Made to stick" by Chip and Dan Heath and started making dog-ears all over it I knew I had to sh
by: Dabitch, May 20 2007 - 2:28am
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Why do they always whisper in perfume ads? Why are women always so happy to share their laundry detergent tips in adland?
by: Dabitch, Nov 19 2006 - 4:03pm
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Ola fellow adgrunts, as we head into December, I thought I'd share some gift ideas of things that suit many adgrunts and pocketbooks.
by: Dabitch, Nov 28 2005 - 2:37pm
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I was working at McCann Erickson for the money, for little black dance dresses that showed off my Norwegian legs, for my baby daughters' smocked
by: Dabitch, Jun 24 2005 - 1:32pm
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Have you heard? from the Chicago Tribune brings up a few worries about word-of-mouth-marketing.
by: Dabitch, Oct 29 2004 - 5:37am
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by Mark Silveira
Chapter One
How Bad Is Most Advertising?
It depends who you ask.
by: Dabitch, Jul 15 2003 - 1:19pm
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WE ARE IN THE MIDST OF AN EPIDEMIC OF CYNICISM.
by: Dabitch, Dec 20 2002 - 1:01am
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by: Robblink, Nov 22 2002 - 6:11am
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Looking to topple IPG, WPP, Omnicom and Publicis? Who isn't!
by: Robblink, Oct 4 2002 - 3:27am
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Graphic designer says: to hell with special effects.
by: Dabitch, Sep 20 2002 - 1:01am
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Do you work somewhere that has a strong company culture? What do I mean by that? 'Company culture'?
by: Dabitch, Jun 23 2002 - 8:45pm
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How to run an advertising agency.
by: Dabitch, May 20 2002 - 9:42am
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I knew exactly what to expect - I thought - as I got review copies of Herman Vaske's new book "Standing on the Shoulders of Giants" sen
by: Dabitch, Nov 24 2001 - 6:26pm
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The Hack by Luke Sullivan. Many thanks to Luke Sullivan for e-mailing me this part of his book. - Dabitch Yes, clients can misbehave.
by: Dabitch, Nov 20 2001 - 1:01am
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Bob Gill has finally crammed some of his best work into one book for the ultimate drool tool.
by: Dabitch, Oct 25 2001 - 7:46pm
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tip from adgrunt Laters - One man's view from 40 years in the trenches of the advertising wars.
by: Dabitch, Jul 15 2001 - 1:13pm
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by: claymore, Apr 25 2001 - 3:48am
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Paragraph type: Text & HTML
The book Cutting Edge advertising has found it's way here thanks to Neil French, who wrote the foreword, and
by: Dabitch, Feb 11 2001 - 7:40pm
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The big idea will always be what great advertising is all about
by: Dabitch, Sep 20 2000 - 7:01pm
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'You'd be paranoic too if people were out to get you!' by George Lois. From the book; What's the big idea?
by: Dabitch, Sep 20 2000 - 2:01am
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If you're an ad geek like me (and you wouldn't be on this web site if you weren't) you might be afflicted with an ad book fetish.
by: commando, Aug 8 2000 - 3:34am
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by: commando, Aug 8 2000 - 3:34am
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It's only advertising. Nobody gets killed.
by: Dabitch, Jul 20 2000 - 7:40pm
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Paul Arden is one of the best advertising people in the entire world.
by: Dabitch, May 30 2000 - 7:40pm
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As a cutting edge communicator, you need to know what is happening. You need to understand the changes.
by: Dabitch, May 20 2000 - 2:34am
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The Emperor's New Clothes Going further, Ponzano, the Veneto, 1992
For the new spring and summer campaign, Toscani had selected seven images c
by: Dabitch, Mar 2 2000 - 1:01am
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Dick Sittig took his girlfriend to Cannes in late June for the International Advertising Film Festival - a pleasant enough break from the Nissan Fanta
by: Dabitch, Mar 2 2000 - 1:01am
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As an advertising student or a person who works in advertising, you need to know how the other half lives.
by: Dabitch, Feb 20 2000 - 12:01am
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from: Carla Browne-1/5/00, 3:05 pm to: All Departments re: I'm leaving now . . . but before I go there are some things you should know...!!!!
by: Dabitch, Jan 18 2000 - 10:01pm
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From "Adcult USA" and "Oglivy On Advertising" about Subliminal Advertising. "ADCULT USA" By James B.
by: Dabitch, Jul 16 1999 - 12:07pm
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Matching Media and Messages to Markets and Motivations
What one little ad can do
by: Dabitch, Mar 2 1998 - 1:01am
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Way back in 1925 young Allan Odell pitched this great advertising idea to his dad, Clifford.
by: Dabitch, Mar 2 1998 - 1:01am
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In this small book, you can learn the lingo, who’s who in the mess of mystery advertising agency titles, and how to panic appropriately during deadlin
by: Dabitch, Jul 15 1997 - 1:07pm
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"The history of advertising yo-yo’s between hard and soft sell.
by: Dabitch, May 18 1997 - 12:20am
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"Everybody probably does want to be good but not everybody are prepared to make the sacrifices it takes.
by: Dabitch, Jul 31 1996 - 4:14pm
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