Michael Cimino directed this fun musical number, where the wives want to tag along on out-of-town business trips. Thanks to United Airlines, they can! Bring your spouse for 1/3 of the ticket price, and on weekends you can get great deals on hotels too.
It may seem like a silly little promotion idea today, but it was a huge success then as United's revenue rose 31% leaving the rest of the airlines in the dust as they averaged 20%.
Client: United Airlines
Director: Michael Cimino
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