Advertising Standards Authority (ASA) - Setting the advertising Standard (2020) 360 (UK)

The Advertising Standards Authority (ASA) has launched a new advertising campaign in Scotland to promote its role in helping to keep all ads ‘legal, decent, honest and truthful’. This campaign actually references famous ad campaigns, with the blessing of the brands who have created them. Self-referential advertising that is very appropriate for the message, for once!

Created by The Leith Agency, it will run as a national campaign in Scotland across TV, Radio, Print, Outdoor, Social and Online Display in activity planned by MediaCom.

Brands "guest starring" in the campaign are Audi, Churchill, IRN-BRU, Marmite, Mastercard and Tesco. The media space has been donated. 

Guy Parker, Chief Executive, ASA, said: “Our new ad campaign will help raise awareness of the ASA’s vital role regulating advertising, crucially including online, by playing around with, and celebrating, famous UK ads. The collaborative approach to our new ad campaign clearly shows the support for effective advertising self-regulation.”

Brian Coane, Client Partner, Leith, said: “Thanks to the support of some of Britain’s leading brands we’ve been able to create a campaign that features the ads the public love as well as reminding them the ASA is there for them, to make sure all UK ads stick to the rules.”

The ASA regulates all ads, in all UK media, whether you see them on a bus, hear them on the radio, or tap them on your phone.

Leith Agency