Honda "Feeling" (2020) :30 (France)

It always begins with running footage, er, I mean, with an impulse.

And then a metaphor. Because automotive advertising is all about metaphors these days.

Whether you are floating with a red balloon, like Mazda diving from the stratosphere in your bathing suit straight into the water. 

Hey kids-- the feeling of driving like this can only be achieved during  a commercial shoot when they've shut down the road for professional drivers.

The rest of the time, you're stuck on the M25 with the rest of the subcompact EVs.

Client: Honda

Agency: Sid Lee Paris