Folkbildningsförbundet, The Swedish Adult Education Association (SAEA), has launched a schwag campaign called "Typiskt Svenskt" (Typically Swedish), where supporters of the idea help create some of the films.
This film called "unswedish" shows an eclectic group of celebrities all stating the same message, that everyone has to vote for anything at all but the party called Sverigedemokraterna (their controversial election film here), in order to prevent them from getting any parliamentary seats.
The sound-guy was fighting a hangover and/or surrounding noises the day this was shot, so take your headphones off or be prepared to have wind punch you in the ear.
Creatives - Students from from Berghs & graphic designers Oskar Wettergren, Malin Blom
Marketing: Victor Samuelsson
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