Super Bowl XLVIII is days away, and we've got the Super Bowl Ad Spoiler Alert ready for your viewing pleasure. We'll update it (as usual) as we get closer with air times and any other info as it becomes available.
***SPOILER ALERT*** - UPDATED 1/31 - Updated 1/29
There's not a lot of big surprises (that we know of) in the line up for the ad bonanza this year. It's your usual suspects with a mix of animals, celebrities and explosions. But, then again, we still have some advertisers that haven't shared or even hinted at what we'll see, so you never know.
1st QUARTER:
Bud Light (Anheuser Busch) - 1 :30 promoting new aluminum bottle. Agency is Cannonball, St. Louis.
Bank of America has a :60 spot introducing a partnership with U2 and Red. U2 will perform a new song “Invisible". Agencies are Hill Holliday, Boston and Mad Agency, London.
Cheerios bought a :30 spot titled "Gracie" to air during the first unscheduled time-out of the game, with creative done by Saatchi & Saatchi, NY. The ad is a follow up to "Just Checking" ad from last year.
Chevrolet will have one :60 for Silverado titled "Romance", another is TBD. Both are by Leo Burnett.
2nd QUARTER:
WeatherTech with a :30 titled “You Can’t Do That" by Pinnacle Advertising and Marketing
Volkswagen has a :60 called “Wings" by Argonaut.
Carmax bought a :30 called “Slow Clap" by Silver & Partners. You can view a :45 version here.
Wonderful Pistachios has 2 :15s starring Stephen Colbert and kicks off their “Get Crackin’, America" campaign. Agency is in-house The Fire Station; Tom Kuntz directed.
Coca-Cola will have 2 ads, at least one is a :60 and both are probably by Wieden & Kennedy. “Going All The Way" was released yesterday, directed by Jake Scott and RSA Productions. Rumor mill has it that the other spot’s scenes showing roller skaters and tap dancers have been tweeted out from the shoot.
H&M has a :30 featuring David Beckham and was created by its internal agency in Sweden. See the teaser here.
TurboTax bought a :60 and is part of “It’s Amazing What You’re Capable Of" campaign. Agency is Wieden & Kennedy.
T-Mobile will air two :30 spots featuring Tim Tebow. Check it out here and here. There will also be a 3rd :30 with all text and no actors.
PepsiCo will air a :30 to introduce the Halftime Show (of which it is a sponsor). Agency is Mekanism.
1st HALF:
GoDaddy with a :30 (will have 2 ads in total). One, “Bodybuilders", was released last week which features Danica Patrick. Agency is Deutsch, NY.
3rd QUARTER:
Audi of America will air a :60 titled “Doberhuahua" promoting the new Audi A3. Teaser features Sarah McLachlan raising awareness of the “Doberhuahua", watch it here. Agency is Venables Bell & Partners.
Chobani has a :60 called “Ransacked" that unveils its new platform “How Matters". Creative by Droga5. Watch it here.
Intuit will air a :30 given to the winner of their small business contest, which turns out to be GoldieBlox. Finalists were Poop Natural Dairy Compost, Barley Labs (a dog treat maker), Locally Laid (an egg company), and GoldieBlox. Agency is RPA, Santa Monica.
T-Mobile will air two :30 spots featuring Tim Tebow. Check it out here and here. There will also be a 3rd :30 with all text and no actors.
Jaguar will showcase their first Super Bowl ad with a :60 for the F-Type titled “Rendezvous", featuring Ben Kingsley, Tom Hiddleston and Mark Strong as a trio of British villains, directed by Tom Hooper. Created by internal shop Spark 44.
Kia has a 1:30 to promote its K900 sedan in “The Truth" and features Laurence Fishburne as Morpheus with a Matrix spoof. Agency is David & Goliath.
Beats Music has a spot called "The Right Music" featuring Ellen DeGeneres dancing with a bear by R/GA. Currently unclear if they are running the 30-second or 60-second version.
4th QUARTER:
Oikos will air a :30 featuring John Stamos, Bob Saget, and Dave Coulie. The ad concept was crowdsourced by Poptent. Creative execution was by Vinizius/Y&R.
T-Mobile will air two :30 spots featuring Tim Tebow. Check it out here. There will also be a 3rd :30 with all text and no actors.
SodaStream will have a :30 featuring Scarlett Johansson. Creative by Humanaut, TN. See the banned version here.
2nd HALF:
Butterfinger has a :30 promoting new Butterfinger Peanut Butter Cups by Dailey, West Hollywood, CA. Teaser ad is here.
GoDaddy with a :30 (will have 2 ads in total). One, “Bodybuilders", was released last week which features Danica Patrick. Agency is Deutsch, NY.
Coca-Cola will have 2 ads, at least one is a :60 and both are probably by Wieden & Kennedy. “Going All The Way" was released yesterday, directed by Jake Scott and RSA Productions. Rumor mill has it that the other spot’s scenes showing roller skaters and tap dancers have been tweeted out from the shoot.
UNDETERMINED AIR TIME:
Bud Light (Anheuser Busch) - 1 :60 and 1 :30 introducing “The Perfect Beer for Whatever Happens" which replaces “Here We Go." Ads will feature celebrities (teasers have showcased Arnold Schwarzenegger, Don Cheadle, and Reggie Watts). Agency is BBDO.
Budweiser (Anheuser Busch) with a :60 titled "Puppy Love" featuring a Clydesdale trainer and a sweet bond between a Clydesdale and puppy. Agency is Anomaly.
Budweiser (Anheuser Busch) has a :30 called "A Hero's Welcome" paying tribute to soldiers returning from Afghanistan. Agency is Anomaly.
Hyundai bought two spots. One :30 is for the Elantra titled “Nice" starring Johnny Galecki and Richard Lewis. The 2nd ad is another :30 titled “Dad’s Sixth Sense". Agency is Innocean.
Axe has a :30 titled “Make Love, Not War" from BBH, London. Watch the extended :60 version here.
Squarespace bought a :30 done in-house, titled “A Better Web Awaits". The ad can be viewed here.
Doritos has 2 :30 ads through “Crash the Super Bowl" contest. One ad will be chosen by the public, the other will be selected by the brand’s marketing team. Agency is Goodby, Silverstein & Partners.
M&Ms with a :45 featuring Yellow, and part of the “Year of Peanut" campaign. Agency is BBDO.
Toyota has a :60 featuring Terry Crews and The Muppets to advertise the Highlander. Ad can be viewed here. Agency is Saatchi & Saatchi LA.
Heinz Ketchup bought a :30 titled "Hum" that touches on triggering all the happy memories they’ve experienced where Heinz was present. Agency is Cramer-Krasselt. Watch the extended :50 here.
Chrysler may have a spot starring Bob Dylan, according to sources at Billboard.com for the 200 model.
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