There is this myth that naming is a no-brainer. So some clients do it themselves and live to regret it after the deed is done.
To counter this DIY Naming, we decided to do a stark campaign to educate clients on how badly things can go wrong if the category-fit, product-fit and brand-fit is just not right.
Ad Agency: Lucifer Labs
Website: www.LuciferLabs.com
Client: Albert Dali Naming Consultants
Website: www.AlbertDali.com
Creative: Anantha Narayan
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
